Kirill Kosharin, a rugby coach and Director of Marketing for the TV channel "Match TV," has sparked controversy by liking and sharing posts on social media in support of Russia's attack on Ukraine. Specifically, Kosharin engaged with Instagram posts from the CSKA team related to the war, including those featuring the letter Z.

Kosharin's actions have drawn criticism from various quarters, particularly within the sports community. His public endorsement of the military aggression has raised concerns about the role of sports professionals in promoting peace and unity.